Designing Visual Information
Portfolio Pieces
Datasheet Design Sample
Datasheet Design Principles Analysis

The purpose of this assignment was to incorporate the typical information relevant in a datasheet, including calls-to-action, features and benefits tables, and engaging imagery and visuals to advertise the use of a product or service. The various design elements are discussed at length in the accompanying Datasheet Design Principles Analysis sample.

This document analyzes the design and rhetorical strategies of the accompanying Datasheet Design sample created for a healthcare audience, focusing on visual language elements, audience considerations, and the use of persuasive techniques. It demonstrates effective technical communication tailored to a specific audience, emphasizing clarity, usability, and visual engagement.

Visual Data Redesign Sample

This sample features an assignment where basic design fundamentals, such as the Gestalt principles, were used to redesign a piece of visual data that failed to clearly communicate its intended message. The original graph can be found here.

Informational Graph Sample

This sample features numerical data originally found in a scholarly research paper reformatted to be visually digestible for non-scholarly audiences. The assignment required use of basic design principles, such as the visual cognates of clarity, tone, and ethos.